Brand Development, Web Design, Business Assets creation for a Boutique Hair Studio

What I did

I built out the full online presence and brand identity for Esther Grace Hair Studio, and I owned every piece of it end to end. The studio already had the talent, the clientele and the space. My job was to give all of it a look that matched.

I started with the brand. The studio needed a logo that matched the feel of the space and the work, and we landed on a warm bronze look that reads as elegant without being cold. I designed the logo around that, and then carried the bronze through every design element on the website so the whole thing feels like one considered piece rather than a template with a logo dropped on top.

From there I built the website on Wix. That meant structuring the pages, writing and placing the content, and designing the custom elements that give the site its look. The studio had professional photography taken of the salon and the work, so I sourced, uploaded and placed those images throughout the site, building the layout around them so they sit properly within the bronze brand rather than fighting it.

Getting it right took several rounds of revisions. I worked through the design and layout with the studio across multiple versions, refining the look and the details until it matched what we were aiming for. That back-and-forth is where a site goes from "fine" to "right," and I stayed with it until it was right.

Alongside the website I created the studio's business cards, carrying the same bronze brand across to print so the physical and online presence match.

I also set up the studio's Google Business Profile and linked all of the business information, so when someone in Wagga searches for a colourist or a wedding hair specialist, the studio shows up with accurate, complete details. That listing is often the first thing a new client sees, and it now reflects the same quality as everything else.

The result

Esther Grace Hair Studio went from no online presence to a complete, cohesive one: a custom logo, a fully designed bronze-themed website, matching business cards, and a verified Google presence with everything linked and live. Every piece matches every other piece, and all of it reflects the quality of the work the studio actually does.

Why it matters

For a boutique salon, the brand is the business. A client deciding where to trust their hair is making that decision partly on how the studio presents itself before they ever walk in. Having a brand, a website and a Google listing that all look as good as the work in the chair isn't a nice-to-have, it's what turns a search into a booking.

This is the kind of work I love: taking a business that's brilliant at what it does and giving it the online presence to match, so the first impression does the talent justice.