Why Every Business Needs Google Business and Bing Places: Strengthening your online business visibility

If customers cannot find you online, they cannot choose you. In Australia, more than 93 percent of all online searches occur through Google and about 7 percent through Bing, with Bing’s share steadily rising due to integration with Microsoft Edge, Windows 11 search, and ChatGPT powered AI search experiences (Search Engine Journal). This means your business must appear in both ecosystems to be truly visible.

Listing your business on both Google Business and Bing Places is no longer optional; it is essential for discoverability, credibility, and conversion.

The Power of Google Business

Where customers make their first decisions

Google Business (formerly Google My Business) is the most influential local search tool worldwide.

When optimised correctly it boosts your position in:

• Google Search

• Google Maps

• Local Pack results (the top three map listings)

Businesses with a properly completed Google Business profile are 2.7 times more likely to be considered reputable and 70 percent more likely to attract in person visits (Google Data Insights).

Optimising your Google Business listing improves:

• Search ranking for local customers

• Click through rates

• Customer trust through reviews, photos, and updates

• Call and website conversions

• Map based visibility across mobile and desktop

This makes Google Business the foundation of your online business visibility.

Why Bing Places Matters More Than Ever

AI search, Microsoft products, and a rising user base

Bing Places is often overlooked, but it should not be. Bing now fuels search results not only in the

Bing search engine, but also:

• Microsoft Edge default browser

• Windows search bar

• Cortana

• Office integrations

• ChatGPT’s browsing functions through Microsoft partnerships

• LinkedIn search relevance

Microsoft reports that Bing powers over 1 billion monthly active Windows searches, meaning your business can appear even when users are not actively “using Bing” in the traditional sense.

Additionally, Bing Places has a direct data partnership with Apple Maps, giving your business even wider reach across iPhone users.

Connecting to Bing Places improves your online business visibility by:

• Reaching customers using Microsoft devices

• Supporting AI driven search results

• Improving organic search presence

• Expanding visibility beyond Google alone

• Strengthening credibility across multiple platforms

When you verify a Bing listing, you are not accessing a small audience; you are tapping into an ecosystem that is rapidly evolving with AI driven search behaviour.

Why You Need Both Platforms Working Together

Dual visibility equals stronger credibility, reach, and conversions

Modern customers check multiple sources unconsciously. A mismatch in your information across Google, Bing, Apple Maps, and AI search tools damages trust.

A unified Google Business and Bing Places setup ensures consistent:

• Address and location details

• Opening hours

• Photos and branding

• Services and descriptions

• Reviews and star ratings

• SEO signals across platforms

Businesses with consistent listings across multiple platforms earn up to 58 percent more traffic and boost credibility by 30 percent (BrightLocal).

This dual presence signals to search engines that your business is legitimate, well maintained, and trustworthy.

How Ghioni Consulting Helps You Stand Out

Expert optimisation for online business visibility

Setting up a listing is one thing. Optimising it is another.

At Ghioni Consulting, we help businesses maximise their online business visibility by managing:

• Google Business setup, optimisation, and ongoing posting

• Bing Places setup and synchronisation

• Keyword rich business descriptions

• Category selection for improved ranking

• Photo and media optimisation

• Review generation strategies

• Insights tracking and monthly reporting

• SEO aligned updates that improve local visibility

Our goal is simple: make your business easier to find, easier to trust, and easier to choose.

Contact GC today